Steve Joos

INVESTOR INFO

provided by Humania Inc.
for interested investors  

I. SUMMARY
II. DETAILS
III. BACKGROUND

please also see our Investor Deck
 

 

I. SUMMARY 

THE PROBLEM: Existing social networks incentivize posing (only showing the bright side / lying about our life). The lack of honesty – hiding our fundamentally imperfect nature – inhibits human connections, since people must need each other to connect, that can not be found out if everybody is „Perfect”.
 
OUR SOLUTION: Bravery to show one’s true (imperfect!) Self is a magic that attracts other people, and can not be resisted. We provide new incentives for our users to dare to show their real, imperfect, flawed, human Self – much like Airbnb brought new incentives for people to open their homes to strangers.
 
PURPOSE: Humania revolves around showing our true self, by sharing Experience Cards. Our Goal is to provide strong enough motivation for people to Be Real (= honest) by the promise of Free Advice, Romantic Relations, New Friends, Community, opportunity to „Pay it Forward” to Society and/or to Make Money.
 
Humania is a paradigm shift in social networking, a massively multiplayer new social game – „The Game of Life” – that helps people solve life’s challenges and advance on the Prodigal Son’s Journey. Humania is New Life Incubator for over a billion people.
 
 
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II. DETAILS 

How does it work?

Humania is a Social Gaming Network to help people solve life’s challenges, find Truth, Meaning and Community through
(1) understanding our unique personal development model: “The Map of Life”
(2) showing their true (imperfect!) self by sharing “life-experience Cards”
(3) enlisting other, more experienced people as Mentors
(4) completing Challenges crated by other users
(5) joining peer-support groups online as well as in real life
(6) experiencing their value by mentoring with their own experiences
(7) forming local peer-support groups, becoming Leader in our Movement
 
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“The Map of Life” is an evolution of Jung’s archetypes and The Hero’s Journey, by Campbell. It is closely related to The Prodigal Son’s Journey of the Bible.
 
 
TO LEARN ABOUT THE MAP PLEASE OPEN:
› stevejoos.com
 
–
 
Humania is a new social network for playing The Game of Life.
Where a happy – more and more fulfilled! – life is the Purpose.
 
You Play by
(1) building credibility being bravely honest about your imperfections / failures
(2) attracting help from more experienced people, enlisting them as Mentors
(3) overcoming current challenges in your life with advice from Mentors
(4) becoming Creator and/or Mentor helping others (and making money)
 
Thus people advance on the Journey of Identity Evolution (The Map of Life).
 
In Humania:
– people can learn about The Map
– people can get help from other users
– people can make money helping other users
– people can design challenges for other users
– people can easily meet new people they should know
– people can join peer support groups, build local community
– people can build personal profile and charge money for their time
 
Humania is a massively multiplayer social game, where The Map of Life – see at: stevejoos.com – serves as the user journey for our Players.
 
Humania is about the evolutionary journey of the human identity, that leads towards finding Meaning–Purpose–Place in Life by providing value to other people with our unique talents.
 
We provide:
1. a Map of the evolution of the human identity (levels: 1-12)
2. Explanations to understand where one is and what to do next
3. Mentors and Groups and Challenges to advance to the next level
4. local Community to connect & belong with other members / players
 
Humania is a New Life Incubator.
 
Our Game has 12 evolutionary levels, based on the The Map:
1. Believer – Child, following Patterns
2. Titan – Adult Happy “in the Matrix”
3. Prisoner – Adult Trapped “in the Matrix”
4. Seeker – Individual Choosing Freedom
5. Mindful – Individual “Fed Up” with Freedom
6. Truthful – Individual Wanting to Belong & Participate
7. Useful – Participant Struggling to Choose
8. Selfless – Participant Struggling to Commit
9. Fighter – Purposeful Launching into a Cause
10. Hero – Purposeful in Excess Importance (Hubris)
11. Servant – Purposeful in Humbled by The Creator
12. Shepherd – Singlehearted with Will of The Father
 
 
Please see stevejoos.com for details.  
 

Progress

We have an MVP people like and pay for.
We have early revenue.
 
We are learning and iterating and learning and iterating towards PMF.
 
Main milestones so far are as follows.
 
—
 
MVP 1.0 – SOCIAL NETWORK – Spring, 2024
Adoption was very weak. We learned that being a social network is not focused enough. We eliminated content/social features to concentrate on user profiles and experience cards.
 
–
 
ANGEL / CROWD FINANCING – Winter, 2024
We Raised 50K from our early users – mostly from total strangers we never met, via a link in the footer of the MVP using the YC Safe.
 
–
 
MVP 2.0 – MENTOR NETWORK & SOCIAL GAMING – Spring, 2025
We tried being a mentor network AND a social gaming platform with a built in game – The Game of Life – „hidden” inside. Results were better, people used it, but not strong enough for PMF.
 
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MVP 3.0 – THE GAME OF LIFE – Summer, 2025
We eliminated being a platform and focused solely on being The Game of Life – where people help each other advance using „The Map of Life”, that is the Prodigal Son’s Journey.
 
–
 
NEXT – NEW APP – Fall, 2025
We are starting our next fundraising round in order to build next, much more professional version of our App based on the learnings.
 
 

Tech stack

Our web platform is based on Next.js (React). We’re planning to use React Native and Nest.js for building the mobile app. We’re using GitHub’s Copilot for generic coding assistance, Claude for specific coding tasks and Perplexity for research. ChatGPT helps us ascertain initial „The Game” levels (1-12) for new users based on experience cards they shared.
 

Users

We have 1563 test users.
Weekly active: 291
Paying members: 111
 
–
 
We have a two tier membership:
– Ego Mastery – USD 10 /month (equivalent)
– Ego Mastery PLUS – USD 100 /month (equivalent)
 
Latter includes online weekly group meetings with an expert.
 

Revenue

Jun 2025 – $958
May 2025 – $515
Apr 2025 – $393
Mar 2025 – $329
Feb 2025 – $295
 

Sources

Revenue today comes from:
– monthly Membership Fees.
– 15% transaction fees from Challenges created by our Members
 
Rev streams to implement in our New App:
– Super Thanks on experience cards
– Consultation Fees between users
– Subscription Fees for Mentoring
– Monthly Fees for Support Groups
 
Most of our Revenue Streams are not yet implemented.
 

Why?

Loneliness is a great challenge of our age – we think that it is not the people who are the problem, but the rules (incentive structures)  of the social games they play, a.k.a Facebook & Co. 

Humanity NEEDS a better game.

Humania – on the surface – is a Market Network for Life Experiences, that is a revolutionary new Gamified  Social Network for Connecting New People You Should Know around shared experiences.

While on a deeper level:

Humania is a paradigm shift in social networking to help people (1) overcome loneliness by brave honesty about being imperfect, (2) advance on the Prodigal Son’s Journey, (3) find their Place in Life, (4) further the Creation with their talents. 

We think of Humania as a massively multiplayer social game – The Game of Life for advancing the Kingdom of God by furthering the Brotherhood of Man.  

Humania’s purpose is involving 1 billion people in the journey of the Prodigal Son – that has also happened to us.
 
–
 
My (Steve/Istvan) personal version of The Journey:
1. was very successful .com entrepreneur in my 20s
2. I was arrogant and had f…ed up my life by 29
3. started writing about it with brave honesty
4. strangers came to me to talk
5. they started giving me money for my time
6. became an expert in the field of personal development
7. developed a Pers. Dev. method called Ego Mastery & built a School
8. am now watched by hundreds of thousands, people recognize me on the street
 
I want to open up the path I discovered – I want other people to discover their worth. Through honesty = being bravely imperfect.
 
Everybody has something, some valuable experience they can give to others. IF they “just” dare be honest.
 
Honesty works.
I have helped over 1000 people by now, and ONLY honesty works.
 

Competitors

Our competitors are Facebook, Therapy, Religions & AI Companions.
 
—
 
1.
Facebook we disrupt by building a better social network, that is more useful, more fulfilling to use, where people can make money by just sharing their experiences honestly and by mentoring each other by just being their true self. Thus we will be more addictive.
 
It is our Goal to catch up with Facebook, and make them obsolete.
 
Our understanding over them:
– posing (showing best self) leads to loneliness
– being imperfect attracts other people
 
–
 
2. Therapy we disrupt by empowering and motivating people share their experiences and contact relevant strangers with relevant experiences. Helping each other with experiences has worked for humanity since the dawn of our race.
 
It is our Goal to establish experience based help next to therapy.
 
Our understanding over them:
– professional therapy does not allow for therapist to show their person
– a mentor who experienced similar situation is more credible than a professional
 
–
 
3.
Religions we disrupt by providing the Map of the Prodigal Son’s Journey, that leads to discovery of our better self, happier life – that leads to the Creator. We empower local Humania groups to form for sharing experiences, that will also deal with the Meaning of Life / God.
 
It is ur Goal to establish experience based help next to therapy.
 
Our understanding over them:
– dogmas (rules) do not work for modern rational individualistic people
– a journey of discovery, a Quest, a Game is more effective to evangelize
 
–
 
4.
People talk to LLMs for companionship / advice / help – but in our experience this is no competition for us but help.
 
For most people it is difficult to start talk about failures / imperfections /shame. It is great that they start talking to an AI assistant – they will seek real human connection soon enough.
 
It is our Goal to be the App to meet New People One Should Know.
 
—
 
You may say this is too much.
It may well be.
 
That is why we launch as THE GAME OF LIFE:
1. get to know the Map of Life for understanding your challenges
2. find out where you are on the map for understanding what to do
3. use the experiences of others for solving your challenges
4. make money helping others with your own experiences
 

Business Modell

We charge Membership Fees for advanced tiers of the Game of Life.
 
Our 3 tiers:
– Free
– Ego Mastery – USD 10 /mo
– Ego Mastery PLUS – USD 100 /mo
 
AND
 
We keep 15% transaction fee from transactions between our members (Super Thanks, Consultation Fees, Monthly Mentoring Subscriptions, Group Memberships, Community Memberships).
 
AND
 
We keep 30% transaction fee from online courses’ fees (these we call: Challenges).
 
—
 
We can make as much money as Airbnb.
Or maybe much more…
 
We open up a huge new market of helping each other with our experiences as an alternative / expansion to professional services. Same as Airbnb brought private beds to market instead of / next to Hotels.
 
We want to serve 1 billion people advancing on the Journey.
At least.
 

GTM

We strongly believe in local languages, and build on local champions / communities. Therefore we do not go US first, for the US is too great for us to tackle at once.
 
Instead we go market by market. Starting in the following European countries we know well & have great contacts in: UK, Austria, Germany, Spain, Romaina, Slovenia.
 

Company

Humania Inc.
Delaware C Corp, USA
 

Equity

Employee Stock Options – 10%
Dev Team collectively – 10.8 %
Steve Joos, CEO – 79.2 %
 

Investment

We raised 50K from early users, via a link in the footer of the MVP.
People participated with small, USD 3K -15K tickets.
 
We used the YC Safe.
Valuation cap was gradually rising to USD 2.5 million post.
 

Current Raise

We are raising USD 500K to 1M.
 
Burn for the next 12 months: $487,400
Burn in year 2: $625,200
 
With a buffer of 25% our raise target is USD 1M for 18 months (or USD 1,4M for 24 months).
 
Please also see our Investor Deck
Application: humania.io/invest
 
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III. BACKGROUND

First version of the idea (and the name Humania) came to me (Istvan) in 2015, while on our honeymoon in Sicily.
 
Then for years I wanted it to also be a social platform, where people mostly interact online (like Mighty Networks or Discord) – I built a proof of concept using Mighty and WordPress and WooCommerce to see if people pay for non professional help. (It had a 66% NPS.)
 
We started talking with Gábor & Co (the Dev Team) in 2022 – we did a thorough planing, yet we could not start developing for another year… Eventually a sentence from Gábor cleared the fog: QUIT TRYING TO BE A SOCIAL NETWORK.
 
We started working in earnest in 2023. Part time still. 2024 we spent experimenting & learning – until „the great pivot” came towards The Game of Life approach, Summer of 2025.
 
Presently I – Steve – am (almost) full time: working on product (testing & features), customer relations, GTM.
 
The guys are building Humania part time for now while they also make money as “developers for hire”. Investment is the key for us to build Humania full time.